Skip to main navigation menu Skip to main content Skip to site footer

Articles

Vol. 2 No. 1 (2022): Visual literacies and visual technologies for teaching, learning and inclusion

Developing curriculum for teaching scientific visual communication

DOI:
https://doi.org/10.21428/8c225f6e.d4c211f1
Submitted
8 August 2026
Published
15-08-2026

Abstract

As we have observed with the current epidemic, there is a significant amount of scientific and medical information that must be delivered to an audience that does not necessarily have the educational background to readily understand and take necessary action to remain safe and healthy. Where many people lack the vocabulary to understand the scientific details of viral transmission and vaccine development, visuals offer the opportunity to cross language and academic barriers to more easily communicate critical health information. We have seen the use of scientific and medical visualization on social media platforms and in the news as a way to share information on Covid-19 outbreaks, safety protocols, and now vaccine distribution. This reliance on strong visual communication indicates a need for universities to be engaged in training students to be effective visual communicators and to enhance visual literacy on their campuses and in their communities. Here we share our experience in developing a course in digital painting that led to academic programs in scientific visualization and pre-medical illustration and a positive impact on the community.

References

  1. Amidon, T. R., Nielsen, A. C., Pflugfelder, E. H., Richards, D. P., & Stephens, S. H. (2021). Visual Risk Literacy in “Flatten the Curve” COVID-19 Visualizations. Journal of Business and Technical Communication, 35(1), 101–109. https://doi.org/10.1177/1050651920963439
  2. Avgerinou, M., & Ericson, J. (1997). A Review of the Concept of Visual Literacy. British Journal of Educational Technology, 28(4), 280–291. https://doi.org/https://doi.org/10.1111/1467-8535.00035
  3. Bradford, W. C., Fellow, J. S. G., & Fellow, D. (2004). Reaching the Visual Learner: Teaching Property through Art. The Law Teacher, 11.
  4. de la Fuente, J., Bedia, J., & Gortázar, C. (2020). Visual communication and learning from COVID-19 to advance preparedness for pandemics. Exploration of Medicine, 1(4), 244–247. https://doi.org/10.37349/emed.2020.00016
  5. Debes, J. L. (1969). The Loom of Visual Literacy--An Overview. Adiovisual Instr, 14(8), 25–27.
  6. Doak, Cecilia Conrath, Leonard G. Doak, and J. H. R. (1996). Teaching Patients with Low Literacy Skills.
  7. Hamaguchi, R., Nematollahi, S., & Minter, D. J. (2020). Picture of a pandemic: Visual aids in the COVID-19 crisis. Journal of Public Health (United Kingdom), 42(3), 483–485. https://doi.org/10.1093/pubmed/fdaa080
  8. Iwasa, J. H. (2016). The Scientist as Illustrator. Trends in Immunology, 37(4), 247–250. https://doi.org/10.1016/j.it.2016.02.002
  9. Kearns, C. (2015). Prescription play: A primer on innovative use of video games technology in healthcare. Journal of Visual Communication in Medicine, 38(3–4), 152–163. https://doi.org/10.3109/17453054.2015.1100981
  10. Kostelnick, C. (2003). Shaping Information: The Rhetoric of Visual Conventions (1st ed.). Southern Illinois University Press.
  11. Lincoln Health Foundation. (2018a). Annual Report July 2017-June 2018 2017-18 Visits by Quarter.
  12. Lincoln Health Foundation. (2018b). Lincoln Health Foundation. Retrieved January 2, 2021, from http://www.lincolnhealth.com/
  13. Lipkus, I. M. (2007). Numeric, verbal, and visual formats of conveying health risks: Suggested best practices and future recommendations. Medical Decision Making, 27(5), 696–713. https://doi.org/10.1177/0272989X07307271
  14. Nayak, S., & Iwasa, J. H. (2019). Preparing scientists for a visual future. EMBO Reports, 20(11), 1–7. https://doi.org/10.15252/embr.201949347
  15. Saraiva, I., & Ferreira, C. (2021). The Impact of Visual Communication in COVID-19’s Prevention and Risk Mitigation BT - Advances in Design and Digital Communication (N. Martins & D. Brandão, Eds.). Cham: Springer International Publishing.
  16. Shankar, J. (2003). Patients’ memory for medical information [3]. Journal of the Royal Society of Medicine, 96(10), 520. https://doi.org/10.1258/jrsm.96.10.520
  17. US Census Bureau. (n.d.). Census. Retrieved November 30, 2018, from https://www.census.gov/quickfacts/lincolnparishlouisiana
  18. Watson, Fiona L, Lom, B. (2008). More than a Picture: Helping Undergraduates Learn to Communicate through Scientific Images. CBE-Life Sciences Education, 7, 27–35. https://doi.org/10.1187/cbe.07
  19. Williams, M. V., Davis, T., Parker, R. M., & Weiss, B. D. (2002). The role of health literacy in patient-physician communication. Family Medicine, 34(5), 383–389. https://doi.org/10.1007/s00129-010-2581-x